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Get a top 10 ranking without paying a cent
By Glenn Murray | SEO Copywriter & Article PR specialist *
If there’s one thing that Google loves, it’s content. Done
right, a content rich website is almost guaranteed to rank
highly. But how to get that content? You can write it
yourself, but that takes a lot of time. You can pay an SEO
copywriter to write it for you, but that takes a lot of
money. If only there was another option…
What if you could get your content for free? And not just a
little bit of content; a lot! What if you could get an
almost unlimited supply of keyword rich, expertly written
content, specific to your subject matter, absolutely free of
charge? Would you snap it up and upload to your site in an
instant? Of course you would! Well here’s the good news: you
can! Read on to find out how you can get a top ten ranking
in the search engines without paying a single cent…
YES, CONTENT GIVES YOU A GREAT RANKING
Content is king. This is widely acknowledged as fact, but if
you need further convincing, consider the following two
points:
Point 1 – In Google’s own words, one of the keys to a high
ranking is to “create a useful, information-rich site” (from
“Google Information for Webmasters” -
http://www.google.com/webmasters/guidelines.html).
Point 2 – Google insider, codenamed ‘Google Guy’, advocates
a list 26 steps to building a high ranking site. Step 5 of
the list says, “build one page of content and put online per
day at 200-500 words” (from Brett Tabke’s “26 steps to 15k a
Day” – http://www.searchengineworld.com/misc/guide.htm,
advocated by Google Guy in a WebMasterWorld QA session -
http://www.webmasterworld.com/forum30/29727-6-10.htm).
BUT WHY DOES CONTENT GIVE YOU A GREAT RANKING?
I won’t go into any further detail about IF Google loves
content. I will, however, briefly explain WHY. Google’s love
affair with content is based on two key attractions:
1) Google loves sites with a lot of content because it
assumes they provide a lot of useful information. And
remember, that’s the whole reason Google exists – to help
people find useful information. The more helpful Google’s
results, the more traffic (and revenue) it gets.
2) Google loves sites that have a lot of links pointing to
them because this means other webmasters hold your site in
high regard, and Google assumes this means the content is
useful. And naturally, if you create a useful site, other
webmasters will link to it because this makes them useful to
their visitors (thereby developing site loyalty), and they
gain credibility and authority because they’re associated
with you.
SO HOW CAN YOU GET FREE CONTENT FOR YOUR WEBSITE?
Three words: ‘free reprint articles’. There are hundreds of
thousands of people out there writing high quality, helpful,
informative articles on virtually every topic imaginable,
then giving these article away to any webmaster who wants to
publish them on a website. In exchange for the article, the
author asks only that you retain the author bio at the end,
complete with all links (e.g. “Glenn Murray is an SEO
Copywriter and Article Submission Specialist…).
To find free content for your website, simply visit any one
of hundreds of ‘article banks’ on the Internet such as
http://www.ezinearticles.com, http://www.goarticles.com, or
http://www.articleblast.com. Browse or search for the
subject you’re interested in, then take the article(s) for
free. There is absolutely no charge. Some of these sites
will even send a regular stream of articles direct to your
website (using RSS).
Alternatively, you can sign up to any number of article
distribution lists and get articles delivered direct to your
email inbox. Again, it’s absolutely free! Some of the better
known distribution lists include
http://groups.yahoo.com/group/article_announce,
http://finance.groups.yahoo.com/group/Free-Content, and
http://groups.yahoo.com/group/Free-Reprint-Articles.
TIP: The article banks and distribution lists mentioned
above are just the tip of the iceberg. There are hundreds
more – just do a search for “free reprint articles”,
“article submission”, “article submission site”, “submit
article”, “article submit site”, “free articles”, or “free
content”. You may even find a site or list which only deals
in articles relating to your particular subject matter.
WHY IS IT FREE?
Why are these authors giving their articles away? Because it
helps the author’s own search engine ranking. It’s a
promotional activity known as ‘article PR’. As explained
above, Google loves sites with lots of links pointing to
them. Every time their article submission is published, the
author gets another link to their website. In fact, if the
article is really good, it may be published hundreds of
times. And each time, it’s another link to the author’s
website. Put simply, article submission is a writer’s free
pass to the top of the search engines. (In this sense, the
“PR” in article PR stands for PageRank.)
Furthermore, like traditional public relations, article PR
also conveys a sense of authority because your articles are
widely published. And because you’re proving your expertise
and freely dispensing knowledge, your readers will trust you
and will be more likely to remain loyal to you. (In this
sense, the “PR” in article PR stands for Public Relations.)
HOW DO I KNOW IF THE QUALITY IS GOOD?
It’s a process of natural selection. The better the article
submission, the more often it will be published, so it’s in
the author’s interest to write and submit articles of the
highest quality. Of course, this doesn’t always happen, but
in most cases, you’ll be reviewing the articles before you
post them anyway, so if you discover one that’s not up to
scratch, don’t use it.
In time, you’ll become familiar with the authors who
consistently put out good quality content – you may even
find enough of them that you don’t need to go looking for
content from anyone else…
WHERE DO I PUT THE FREE CONTENT
Most people put the articles in an ‘Articles’ or ‘Resources’
section on their website, but you can put them anywhere you
like.
HOW MUCH FREE CONTENT SHOULD I USE?
As much as you want or as little as you want. It all depends
on your needs and the needs of your audience. If your
audience expects that at least some of your site is original
content, then give it to them.
BUT WHAT ABOUT THE DUPLICATE CONTENT ISSUE?
It’s not an issue!
There’s a lot of a talk about how Google penalizes duplicate
content. The theory is that when the majority of the content
on two separate webpages (on different sites) is the same,
the one with the higher PR will be shown and the other one
will not.
Whether or not this theory is true is still a hot topic in
search engine circles, but regardless, it doesn’t affect
people publishing free-reprint articles. When you publish
the article, just make sure you have unique content around
it. Generally, it’s enough to have your own unique
introduction to the page (which may be common to all pages),
and your own navigation elements, headers, footers,
sidebars, logos, images, etc.
CONCLUSION
Free reprint articles are a great way for you to achieve a
high ranking. And you don’t have to pay a cent! So what are
you waiting for?
Happy reprinting!
Article Source: http://www.link-pop.org/articles
* Glenn Murray is a director of Divine Write.
He is a renowned SEO copywriter and an article PR
specialist. For more information, please visit
www.DivineWrite.com
